MiH Jeans: Pop-Up, Selfridges London

9 February 2015

Last week we installed our MiH Jeans pop-up shop into Selfridges’ Denim Studio.  To celebrate the launch of SS15 ready-to-wear collection we designed supersized ‘MiH’ letters that connected together to house folded and hanging product.  We layered the MiH advertising imagery across the letters inspired by MiH Jeans Instagram.  The pop-up will be in Selfridges throughout London Fashion Week until 4th March. #SelfridgesxMiH

Creative: Chameleon Visual
Production & Installation: Chameleon Visual
Photography: Alicia Clarke

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