MBMJ: Matches Townhouse, London
29 October, 2014
Last week we launched the arrival of Katie Hillier & Luella Bartleys Marc by Marc Jacobs AW14 collection at Matches. We took over the Matches town house at 23 Welbeck Street and transformed it into the world MBMJ. Large format canvases adorned walls, skate park themed walls showcased accessories. Mannequins, runway footage and scaffolding rails highlighted the collection. We used large format graffiti stencils on the street outside the town house where we served hotdogs and hamburgers to guests.
Creative: Chameleon Visual & MBMJ
Production: Chameleon Visual
Photography: Melvyn Vincent & Vogue.com