MaxMara: Whitney Bag Private View, Top of the Standard NYC

6 May, 2015

On the 22nd April we set up a Private Event at The Top of The Standard in New York.  Renzo Piano Building Workshop invited guests to a glamorous evening where MaxMara presented the Limited Edition Whitney Bag.

Our installation consisted of 3 miniature Whitney Museum Models, alongside a podium showcasing the Limited Edition bag.  We also created a step and repeat photo call wall and filled the room with flower arrangements.

Creative: Chameleon Visual
Production: New Project
Graphics: SPS
Flowers: Absolute Flowers & Home
Photography: Melvyn Vincent

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