MaxMara: Whitney Bag Launch at Saks, 5th Avenue NYC
8 May, 2015
As part of our NYC takeover, we launched the MaxMara Whitney Bag in a variety of locations throughout the Saks fifth avenue store. We created a vinyl wrap for 6 of the stores front windows, which showcase a 2D version of the illustrated campaign we designed for the online animation. At both entry points on 49th and 50th street we launched 2 miniature installations showcasing the Limited Edition Whitney Bag along side the capsule Whitney ready-to-wear collection.
Located on the 2nd floor we showcased the whole collection of Whitney Bags in 3 sizes and colours.
Creative: Chameleon Visual
Production: New Project
Photography: Melvyn Vincent