MaxMara: SS17 Runway Show, Milan

On Thursday, September 22nd, at 9:30am our second fashion show set design for MaxMara was presented at Milan Fashion Week. We were asked by Creative Director Ian Griffiths to design the creative concept for the show set based on the Spring Summer 17 collection. Taking Italian born architect Lina Bo Bardi as the inspiration we created a curved concrete effect wall with openings where a lush green tropical foliage wall became visible. A concrete runway with slices of green foliage complemented the strong architectural design of the show set.

Show Set Design: Chameleon Visual
Production: Random Production
Music: Johnny DynellI
Images: Courtesy of MaxMara

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