MaxMara: SS15 Campaign Windows, Bond Street London
16 February, 2015
We were really excited to install our SS15 Campaign windows into the MaxMara Boutique on Bond Street. We designed the campaign shortly after seeing the runway show in Milan and having the luxury of a sneak preview of the Advertising Campaign as it was shot in NYC. We created a variety of different size cushions with floating white gloss benches to keep the windows young, fresh and light. We used a variety of prints applied in various scales to the cushions, which were all taken from the collection. Windows are launching all over the globe.
Creative: Chameleon Visual
Installation: Chameleon Visual & MaxMara
Photography: Melvyn Vincent