MaxMara: Pre Fall 16 & Whitney, Bond Street London

On Tuesday 26th April our Pre Fall 16 / Whitney Bag campaign windows were launched globally across MaxMara boutiques. To celebrate the 1st anniversary of the Whitney Bag we dedicated bespoke windows to the limited edition bags.

We designed bespoke wooden cabinetry with gold inlay detailing and marble surfaces, enabling the ready-to-wear collection and the bags to become the hero. Vases of tropical leaves and pineapples were installed highlighting the design of the embossed Whitney Limited Edition bags.

Creative: Chameleon Visual
Production: MaxMara
Flowers: Absolute Flowers & Home
Photography: Melvyn Vincent

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