MaxMara: FW16 Runway Show, Milan

On Thursday, February 25th, at 9.30am our first MaxMara Fall Winter 2016 runway show took place in Milan.
We were asked by Creative Director Ian Griffiths to design the creative concept for the Women’s Fall Winter 2016 collection fashion show set. We worked on the bold collection prints of stripes and chevrons and created a ripped layered poster wall, we then layered a Bauhaus inspired staircase into the set, which was constructed from gold scaffolding. The models walked through a doorway on the upper level and travelled down the staircase to the runway.

Creative Concept: Chameleon Visual
Production: Random Productions
Music: Johnny Dynell
Photography: Courtesy of MaxMara

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