Matches: LFW Designer Installation, Marylebone Boutique
September 16, 2012
This week we were excited to launch our installation for Matches at their Marylebone Boutique in London. The installation is curated and dedicated to London’s stellar luxury labels for London Fashion Week from Saturday 15th through Monday 24th September. We designed the installation based around the ‘Book of Matches’ featuring an over-sized match box at the entrance of the boutique where all of the designers unfold around the space like a concertina book.
The store has been turned into a celebration of all things British – only showcasing British menswear and womenswear. The project is multi-media to highlight the various Matches platforms – from store, to online, to mobile and magazine. A bloggers lounge has been created in the space, with giant iPads available, to support social media channels and encourage bloggers to share across facebook and twitter.
For Behind the Scenes Imagery, click here.
Creative Design & Installation: Chameleon Visual
Photography: Melvyn Vincent