Loewe: Christmas 2013
We were really excited to be asked by Loewe to design their 2013 Christmas windows. The theme for their holiday collection was inspired by revisiting the archives and the high-octane glamour introduced by José Pérez de Rozas, who served as the brand’s creative director for 33 years from 1945. The element that we loved the most was his love to feature animal sculptures in the masterpieces, usually covered with glittering studs…which we were on like magpies! We set to task designing the campaign with armfuls of archive imagery and once we had the creative signed off we started work with our amazing model makers and produced all of the master animals, as seen in these images. The next step was to produce the sets for these images, which will feature in the windows, online campaign and holiday brochure.
Creative Design & Set Production: Chameleon Visual
Imagery: Provided by Loewe