John Lewis: Christmas 2013, London
25 October, 2013
Back in 2012 the lovely people at John Lewis contacted Chameleon to pitch for their 2013 Christmas windows. We went away armed with their 2013 buyers guide and some packaging artwork and we set to task designing a window campaign that took ordinary household products, turning them into something extraordinary. Three designs were presented and the woodland and arctic theme was the winner! We collaborated on the animal designswith our ever so talented Billie Achilleos and we had one year to make it all happen. Hours, weeks and months were spent designing all of the elements for the campaign (the shopping list for the animal parts took almost 3 months to collate) and we launched an army of model makers into action once all of the prototypes were worked out. So far we’ve had an extraordinary response to the windows so here we share a few of the images of the animals we created. We hope you enjoy them as much as we do.
Creative Concept & Design: Chameleon Visual
Animal Design Collaboration: Billie Achilleos for Chameleon Visual
Production: Setsquare Staging for Chameleon Visual
Photography: Melvyn Vincent