Hugo Boss x Playforever: Holiday 17
We are proud to present our Hugo Boss x Playforever Holiday Campaign. Last year we discovered Playforever cars whilst researching the project and we thought it was the perfect partnership for Hugo Boss. We instantly got in touch with the Playforever team in London and started the project together. A year later the designs have launched online and in the Hugo Boss windows showcasing a series of cars for the Holidays alongside Playforever Ready to Wear and accessories.
In the design package we have including a Chinese New Year car, which features an iconic German dachshund to celebrate Year of the Dog.
Playforever products can all be found in the Holiday capsule on the Hugo Boss website
Creative Concept: Chameleon Visual
Photography: Hugo Boss