Hugo Boss: Holiday 2015, Bond Street London
11th November, 2015
On Wednesday evening our second global collaboration windows for Hugo Boss launched, starting with the London Boutiques.
The design is based on the AW15 Holiday Campaign directed by Creative Director Jason Wu. We played with the elements of the creative concept and super scaled the faceted discs and added back lighting to them. We then strategically placed product floating among the discs to keep the windows minimal in design. The roll out continues across the Ambassador stores in the coming weeks.
Creative: Chameleon Visual
Production: Hugo Boss
Installation: Hugo Boss
Photography: Melvyn Vincent