Hugo Boss: Fall/Winter 16 Runway, NYC
On February 17th at 2pm, our first Hugo Boss runway show for Creative Director Jason Wu showed at the Clarkson Building in New York.
Inspired by Bauhaus architect Marcel Brewer and his strong architectural links in New York we designed the runway set and visually explored his codes, 600 custom made Brewer tubular chairs were upholstered in 3 colours of the collection. A lighting installation inspired by Breuer was suspended over the runway and pulsed to the beat of the models walking; we completed the set with an arrangement of 3D shadow effect doorways.
Creative: Chameleon Visual
Music: Sebastien Perrin
Photography: CharlesRoussel, JulienBoudet/BleuMode, CarpeDiemCrea