Hugo Boss: AW15 Bond Street, London

21 September, 2015

Our first Hugo Boss and Jason Wu collaboration windows have launched globally showcasing the new AW15 Collection. The Bauhaus theme played a significant role across both Men’s and Women’s RTW collections with bold geometric shapes and patterns. We took the Bauhaus square, circle and triangle as inspiration and created hand crafted felt cubes with polished stainless steel spheres and squares balanced on top. Hugo Boss hardware was super sized and adorned the felt cubs and features on the front of the window bed. Product levitates above the cubes playing with the balancing act of Bauhaus.

Creative: Chameleon Visual
Production: Hugo Boss
Photography: Melvyn Vincent

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

Hugo Boss Installation|Bond Street Store. chameleon visual.com

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