Gucci: Spring Summer 2016 Windows

We are proud to present our interpretation of Alessandro Michele’s SS16 Collection.
The windows take their inspiration from Michele’s 2016 Spring Summer runway shows, we combined both men’s and women’s runway visual content through a repetition of wall mounted monitors with accessories placed in-between or as a full wall of monitors with bust forms placed in front. The chevron print was chosen because of its appearance in both men and women’s collections and also it’s popularity with Michele. The graphic and bold quality of the print also made a wonderful visual contrast against the softness of the moving imagery.

Creative: Chameleon Visual
Production: Gucci
Photography: Melvyn Vincent

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