Gucci: PreFall16 Windows

We are proud to present our interpretation of Alessandro Michele’s 2016 Cruise Collection.

The windows take their inspiration from Michele’s 2016 Cruise runway show for women, which featured the Herbarium rose print, and it is this motif that is the foundation of the new window displays. Each window becomes a cabinet of curiosity upholstered in the Herbarium rose print and framed in the signature Gucci Web and an embellishment of signature studs.

A hero chair features within each cabinet alongside upholstered tailor’s busts and accessory props. The blanket use of the Herbarium print not only exaggerates the optical illusion, but also serves to highlight the products by forming a uniform backdrop.

Creative: Chameleon Visual
Production: Gucci
Photography: Melvyn Vincent

Chameleon_Gucci_PreFall16_01

Chameleon_Gucci_PreFall16_02

Chameleon_Gucci_PreFall16_03

Chameleon_Gucci_PreFall16_04

Chameleon_Gucci_PreFall16_05

Chameleon_Gucci_PreFall16_06

Chameleon_Gucci_PreFall16_07

Chameleon_Gucci_PreFall16_08

Chameleon_Gucci_PreFall16_09

Chameleon_Gucci_PreFall16_10

Chameleon_Gucci_PreFall16_11

Chameleon_Gucci_PreFall16_12

Chameleon_Gucci_PreFall16_13

Chameleon_Gucci_PreFall16_14

Share this post please:Share on FacebookTweet about this on Twittershare on TumblrShare on LinkedInEmail to someone