Gucci: PreFall16 Windows
We are proud to present our interpretation of Alessandro Michele’s 2016 Cruise Collection.
The windows take their inspiration from Michele’s 2016 Cruise runway show for women, which featured the Herbarium rose print, and it is this motif that is the foundation of the new window displays. Each window becomes a cabinet of curiosity upholstered in the Herbarium rose print and framed in the signature Gucci Web and an embellishment of signature studs.
A hero chair features within each cabinet alongside upholstered tailor’s busts and accessory props. The blanket use of the Herbarium print not only exaggerates the optical illusion, but also serves to highlight the products by forming a uniform backdrop.
Creative: Chameleon Visual
Photography: Melvyn Vincent