Gucci: Autumn/Winter 2015-16
Our first global window campaign for creative director Alessandro Michele has recently launched. The window comes to life through LED forced perspective walls with an industrial rotating rail displaying the AW 2015-16 Collection. An iron-covered floor and pedestals display shoes and bags, whilst a large hand embroidered snake slithers across the floor.
This surreal impression is reinforced in the accessories windows where either giant embroidered swallows or bees, carrying a Gucci Dionysus handbag, swoop through the air above a carpet of flowers.
Creative: Chameleon Visual
Production & Installation: Gucci
Photography: Melvyn Vincent