Chloé: We Love Drew, Isetan Stage, Tokyo
27th October, 2015
To end a yearlong collaboration with Chloé focusing on the Drew Bag, the final destination for our Special Projects ended on the main stage at Isetan Department Store in Tokyo.
We designed an interactive experience for guests to enjoy outlining the story of the Drew Bag and a digital story about ‘which Chloé girl are you?’
Large touch screens were installed with interactive listening stations where guests experienced short movies; personalization and we also introduced the Chloé Alphabet charms.
Creative Concept: Chameleon Visual
Imagery: Courtesy of Chloé