Chloe: Official Opening Windows, St Honore Paris

January 26, 2013

This week we installed the official opening windows into the Chloe Boutique on St Honore, Paris. We designed the campaign by taking inspiration from the Chloe Alphabet movies. With so many options to choose from, we selected the ‘Joy’ movie and developed the idea of the 1970’s runway sets and the twirling runway models. The giant neon edge fan is modernized and fills the space along side the mannequins on suspended turntables which spin slowly in the windows creating the movement.

Behind the Scenes Imagery can be viewed here.

Creative: Chameleon Visual
Production & Installation: Chameleon Visual
Photography: Melvyn Vincent

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