Chloé: Café de Chloé, Isetan Tokyo

On April 14th our Café de Chloé pop up went live at Isetan department store in Tokyo. The pop up was created to celebrate French Week and featured the iconic Drew, Faye and Hudson bags. We took our inspiration from Chloé Archives when Gaby Aghion first started showing the Chloé collection in Brasserie Lipp in Paris, 1959. We recreated the feeling of Brasserie Lipp in a modern contemporary way with striped awnings, café style counters and SLG’s shown in chocolate box containers. As part of the collaboration we designed bespoke French packaging for the Hugo and Victor bespoke chocolates, which were served in the café.

Creative: Chameleon Visual
Production: Chloé
Photography: Chloé

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