Belstaff: Madison Avenue, New York
September 16, 2012
As part of New York Fashion Week we worked along side the Creative Team opening the first stand alone Belstaff House on Madison Avenue where we visually merchandised the newly re-launched Women’s and Men’s Autumn/Winter 2012 Collections Designed by Martin Cooper. We installed a simplified version of our parachute window campaign (which can be seen here in full effect at Harrods in London). The flagship store design has been overseen by William Sofield, of Studio Sofield, acclaimed for his modern and innovative luxury retail concepts.
Creative Concepts: Chameleon Visual
Photography: Julia Chesky