Bally: The Bally Snow Hotel, AW13 Milan Fashion Week

March 3, 2013

This season we were asked to design the creative concept to showcase Bally’s Women’s Wear AW13 Collection at Milan Fashion Week. There was one simple idea that sprung to mind after seeing the collection and that was a Bally Snow Hotel! We collaborated with Without Production who built our set and brought our creative to life. It was a huge build for 3 days, but we had an amazing team on site who worked day and night to see our vision through to completion. After an intense build (and no sleep) we opened the doors at 11am to the Press…and, as if by magic, it snowed all day.

Behind the Scenes Imagery can be viewed here.

Creative & Styling: Chameleon Visual
Production: Without Production
Photography: Melvyn Vincen

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